What Is the Apidly Consent Management Platform?
The Apidly Consent Management Platform (CMP) provides a complete solution for collecting, storing, managing, and distributing user consent signals across your digital properties.
The platform handles the full consent lifecycle from initial collection through ongoing management to eventual withdrawal, ensuring your data processing activities always have a valid legal basis.
The CMP integrates with your existing technology stack through tag managers, analytics platforms, advertising networks, and data processors.
Why Your Business Needs a CMP
Consent management has moved from a checkbox exercise to a complex operational requirement. GDPR requires that consent be freely given, specific, informed, and unambiguous.
The ePrivacy Directive demands consent before setting non-essential cookies. The CCPA grants consumers the right to opt out of sale and sharing of personal information.
Modern websites integrate dozens of third-party services, each processing data for different purposes. A single page load can trigger data collection from analytics, advertising, social media, and personalization services.
Without automated consent management, ensuring every service respects user preferences is virtually impossible.
Google now requires Consent Mode v2 for advertisers in the European Economic Area. Without a certified CMP providing proper consent signals, your Google Ads campaigns lose access to conversion modeling and audience features.
The IAB Transparency and Consent Framework has become the industry standard for programmatic advertising consent. Publishers without TCF risk losing access to major advertising demand sources, reducing ad revenue significantly.
Regulatory enforcement has accelerated. The CNIL alone issued over 100 million euros in cookie-related fines in recent years. Having a certified CMP is increasingly viewed as a minimum standard of care.
Key Features and Capabilities
The Apidly CMP is certified under IAB TCF 2.2, enabling you to collect and distribute consent signals recognized by hundreds of advertising vendors.
The TCF integration handles Global Vendor List management, purpose definitions, special feature opt-ins, publisher restrictions, and TC string generation automatically.
Google Consent Mode v2 integration ensures Google services respect user consent choices in real time. The CMP sends granular signals for analytics_storage, ad_storage, ad_user_data, and ad_personalization.
Granular purpose-based consent allows users to make informed choices about specific processing activities rather than facing an all-or-nothing decision.
The consent interface groups activities into clear categories with plain language descriptions of what each purpose entails.
Consent receipt storage creates a cryptographically verifiable record of every interaction. Each receipt includes timestamp, consent notice version, specific choices, collection method, and user identifier.
Cross-domain consent synchronization ensures users who consent on one property do not see repeated requests on your other domains.
A/B testing capabilities let you optimize your consent interface for both compliance and consent rates. Test layouts, copy, and timing while maintaining legal compliance.
Real-time consent signal distribution ensures third-party scripts receive updates immediately when a user changes preferences. This prevents processing from continuing after consent is withdrawn.
Consent decay management automatically tracks when records approach the end of their recommended validity and schedules re-consent collection.
How It Works
Install the CMP by adding a single script tag to your page header before other third-party scripts. The platform automatically detects existing cookies and services.
Configure your consent interface through the visual editor. Choose templates or create custom designs. Set consent categories, purpose descriptions, and vendor lists.
The CMP presents users with a clear interface on first visit. Users can accept all, reject all, or make granular choices by category.
A first-layer banner provides summary options. A second-layer preference center offers detailed control by purpose and vendor.
Consent signals are distributed in real time to all integrated services through multiple channels. Google tags receive signals through the gtag API. TCF vendors receive TC strings through the CMP API.
Monitor consent rates and compliance metrics from your dashboard. Track opt-in rates by purpose, geography, device type, and referral source.
Use the built-in A/B testing tools to optimize consent rates without compromising regulatory compliance.
Compliance Coverage
GDPR consent requirements are fully addressed, including all conditions for valid consent under Article 7, the right to withdraw consent as easily as it was given, and the prohibition on pre-ticked checkboxes.
IAB TCF 2.2 certification ensures compatibility with the programmatic advertising ecosystem. The CMP generates TC strings per the IAB specification and handles vendor consent and legitimate interest signals.
Google Consent Mode v2 compliance is maintained through real-time signal transmission covering all required parameters.
The ePrivacy Directive requirements for prior consent before accessing terminal equipment are enforced through script blocking and cookie controls.
CCPA and CPRA opt-out requirements are supported through the US Privacy String and Global Privacy Control signal recognition.
Brazil's LGPD, Canada's PIPEDA, South Africa's POPIA, and Japan's APPI consent provisions are all supported with jurisdiction-specific flows.
Get Started Today
Take control of consent across your digital properties with the Apidly Consent Management Platform. Ensure compliance, maintain advertising revenue, and build user trust.
Set up your CMP today.